This 24-Year-Old Started Her Own Turmeric Business To Help Indian Farmers

turmeric business, turmeric milk, turmeric

Written by: Kat Gal

This 24-Year-Old Started Her Own Turmeric Business To Help Indian Farmers

There is nothing better than a warming cup of turmeric drink that calms your body, remedies your cells and tastes like a spicy holiday cookie.

For their health benefits, turmeric drinks – like turmeric latte or golden milk – have become increasingly popular in the West. They can be found at every wellness cafe and health food store. If you have bought Organifi Gold, it can even be in your kitchen, turning into an important part of your health routine.

Benefits Of Turmeric:

 

Turmeric Is A Tool To Create A Better World

Creating better health on the planet is a way to transform the world. By consuming turmeric, you are creating better health. By becoming healthier, you become happier, more inspired and more energetic, giving you more power to make a difference in the world.

But turmeric can be more than about health, it can be a tool to create a more just planet.

For Sana Javeri Kadri, turmeric latte was not true love at first. The first few times she tried it at different wellness cafes on the West Coast, she found it aggressively unpleasant. Yet, the whole idea caught her curiosity. The drink closely resembles an Indian home remedy, haldi doodh (turmeric milk). Having grown up in Mumbai, moving to California in college, she felt frustrated about how turmeric had turned into a luxury product that seemed race- and class-coded to her, not even acknowledging the hard-working Indian farmers harvesting it.

Kadri could’ve sat around complaining, but instead, she took action. She founded Diaspora Co to, in a way, address the injustice in the turmeric industry. Her company sells turmeric that is directly outsourced from Vijayawada, a southern Indian city in the state of Andhra Pradesh.

The company’s turmeric is high-quality and rich in the active compound, curcumin and is being harvested by Mr. Prabhu, a fourth-generation turmeric farmer. In many cases, turmeric farmers get the short end of the global spice trade, seeing little to no profit.

Did you know that one kilogram of turmeric in India is only about $0.35? The same amount can cost $35 in the U.S.!

In Kadri’s opinion, this is more than just turmeric. As a queer woman of color who owns her own business (the way she likes to be known), changing the world is close to her heart. Turmeric is simply a tool and a first step to dismantle neocolonial fantasies about India.

The issue is similar to the one with cacao and coffee ten years ago. Nowadays you can find fair-trade quality cacao and coffee on the market. The same should go for spices like turmeric too. Direct trade and sustainable tracing of a product is the idea.

Seeing the health-craze around turmeric in the U.S. and noting its hefty price-tag, Kadri wanted to make sure that the business became profitable in India and also helped local farmers just as much as your health.

Though your food choices are all about your health and satisfying your taste buds, they are also acts of politics in some ways. You vote with your dollars. What and where you shop can support the values you believe in. Kadri says that if you buy from her you are not only supporting farmers in India and helping to break through post-colonial barriers and romanticized ideas of the country by those on the West, but by buying from a business owned by a queer woman of color, you are also supporting the queer community and standing up for equality and justice in the U.S.

Besides Kadri’s company, there are other companies out there that also stand up for various important values with their products and messages. At Organifi, we are one of them. Transforming the world, creating a healthier and happier planet and reaching as many lives as possible, not just the higher elite, is important to us.

When you think about turmeric, what else matters to you? I bet getting a quality and certified organic product is important to you!

You will be happy to know, that like all Organifi products, Organifi Gold is made with the highest quality of ingredients and is certified organic. It is also dairy free, gluten free, soy free and vegan. We receive all of our ingredients from organic farmers and provide them our support to help their businesses flourish. 

Organifi Gold is made with turmeric, black pepper, ginger, Reishi, turkey tail and other powerful superfoods. It can improve your healthy response to inflammation, detoxify and cleanse your body, calm and relax you and protect you from illness.

Just mix it with hot water to create the most delicious and warming drink you can imagine. It is best to consume it in the evening or at night to calm your mind and bring you a good night’s sleep with the sweetest dreams.

Create more calmness, create more ease, create more happiness and create a better planet. Change your health. Change the planet. Do this one step at a time with the help of a simple cup of Organifi Gold every day.

Share the differences you’ve experienced since drinking Organifi Gold. Inspire others and let us celebrate your success. We are here to support you.

And remember, we’re in this together.

Kat Gal

Kat Gal

Kat Gál is a multi-passionate writer, world traveler, nomad, runner, and cat-person. She is a lifelong learner who lives outside of her comfort zones stretching her boundaries and discovering beauty around the world. She is a full-time freelance health & wellness writer, content creator, and also a Certified Holistic Health & Life Coach.
Kat Gal

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Glenn was in an accident with a hockey puck that made it so his mouth had to be wired shut! While he was going through recovery he found that Organifi Protein sustained him in a healthy way where he was able to maintain his muscle mass while still be able to loose weight.

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