Millennials Have Triggered A Gardening Revolution
Millennials Have Triggered A Gardening Revolution
Written by: Kavata Kithome
Since 2014, there has been a major shift happening: instead of depending primarily on grocery stores for fresh produce, more and more people are growing their own food in their kitchens or backyards. For me, this has always been a privilege; my mother and grandmothers had their own gardens and I got to eat fresh produce every day.
You can thank the Millennial generation for the noted change. Move over, Boomers, the Millennials are taking over. It may not seem like a big deal now, but this shift could potentially change the overall food system as we know it.
The Gardening Revolution
As you may have guessed, I am a millennial and we Millennials have such a bad rep, yet significant changes have happened since we came into the scene and the gardening sector is no different. Thanks to former first lady Michelle Obama’s advocacy for eating healthy and the food safety scares that started to become more apparent in the news several years ago, we could argue that the overall food organization is changing, starting with gardens.
Younger Americans – Millennials, specifically – are driving this gardening revolution.
Why Millennials Love Gardening (And You Should, Too)
The stereotype: Millennials spend more time interacting with the digital world than the natural world around them.
The reality: 5 million of the 6 million people who took up gardening in 2015 were Millennials, according to the 2016 National Gardening Survey.
Stereotype officially debunked.
To quote Jefferies Alixpartners, author of Trouble in Aisle 5, “Indeed, the maturation of the Millennials and the aging of the Baby Boomers, in our opinion, appear poised to rapidly transform the food-at-home industry, long thought of as a bastion of stability.
“This transformation has the potential to create a chaotic marketplace that markedly changes where and how consumers shop for groceries, as well as what products they bring home.”
This is because:
- It seems like Millennials have much less brand loyalty and are more willing to engage in different distribution models to find food.
- Being the digital babies they are, Millennials are not afraid to purchase food online and to look outside of the traditional grocery store to find what they want.
- Millennials are less married to the ‘one stop shop’ concept of grocery store shopping.
- As a hobby, gardening is a great fit for the millennial mindset and lifestyle that emphasize individuality, independence and value.
Aside from better nutrition being a key benefit, there are several reasons why Millennials love gardening. If you have not started your garden, here are few reasons that may convince to begin your garden too!
The Advantages Of Starting A Garden
1. Gardening fosters better nutrition.
Millennials care about good nutrition and knowing where their food comes from. We know fresh vegetables provide great nutrition and millennial gardeners know that growing their own veggies and herbs also means they can put food that is more nutritious on the table.
2. You can save money.
Millennials are into saving money. 80% have a budget, 72% are saving for retirement and 51% have an emergency fund, according to a TD Ameritrade survey.
3. Gardening is good for the environment.
A Nielsen study found Millennials care about environmental issues and find ways to personally support a healthy environment. Awareness of environmental issues and a desire for healthful products that contribute to ecological balance are trademarks of the millennial generation.
4. The garden is a great place to come together as a family.
Millennials value deep family relationships, so planting a garden with their children, significant others or friends allows everyone to spend enriching time together, working towards an enjoyable, shared goal.
5. Gardening can be a challenge anyone can achieve.
Gardening takes time and effort, but with the right resources and information, it is something virtually anyone can succeed at.
6. You can grow a garden anywhere.
While many Millennials are city dwellers, others live in suburbs. The fact that they can garden anywhere – on a city balcony, urban patio or suburban backyard – makes gardening the perfect hobby for them.
7. Gardening can be an adventure.
64% of Millennials say they love to cook and 75% enjoy eating cuisine from other cultures, according to a survey by Barkley. For a generation of adventurous eaters and cooks, gardening can be an opportunity to grow and try new things, from edible flowers and exotic herbs to new types of vegetables, all the while saving money by growing their own.
If you are seriously thinking about beginning your garden, here are some things to consider:
- Transplant purveyors like Bonnie Plants offer more than 250 varieties of popular, heirloom, hybrid, new and tried-and-true vegetables and herbs; it’s easy to grow a garden full of healthy, nutritious, economical veggies and herbs.
- Gardening can allow you to spend less in the grocery store produce aisle.
- Choose plants in biodegradable containers, like those from Bonnie Plants, this makes gardening even more environmentally friendly.
- You can create a backyard garden plot, a vertical garden in an alleyway between city buildings, or a container garden on a balcony or deck.
- There are gardening how-to’s, videos and recipes to help you achieve and ensure success.
The takeaway: the advantages of gardening that attract Millennials are also relevant to every age group and anyone who wants to begin growing a nutritious, healthful food garden.
With Millennials now dominating the workforce and many starting families and reaching their peak earning years, it is likely their interest in gardening will continue to grow.
All of these encouraging gardening trends would appear to be a direct revolt against an American diet that has become increasingly reliant on cheap, processed foodstuffs that usually travel more than 1,000 miles to get to our plates.
Are you growing a garden? If so, what do you grow? If not, will you be starting your own garden? Share your thoughts in the comments below and remember, we love pictures!
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Kavata Kithome is an advocate for living your best life, full of health and longevity. While working closely with gym owners and personal trainers, she was able to sculpt a well-rounded view of fitness and understands how to incorporate it with a healthy balanced diet. She is a regular contributor to the One More Step Lifestyle brand.
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