Our mission is to create a movement positively impacting communities around the world through education, inspiration and empowerment.

We are committed to transforming over a billion lives…and we won’t stop there!

Drew Canole ProfileThe FitLife.tv team is passionate about elevating humanity and helping transform lives – mind, body, and spirit. FitLife.tv was founded on the principle that demonstration of positive change had the power to start a revolution and create a ripple effect to be felt around the world. Through the years, we’ve seen this to be true!

Drew Canole is a rockstar in the world of fitness, nutrition, and mindset, with a huge heart for others and doing his part to transform the world, one person at a time.

As the founder and CEO of FitLife.tv, he is committed to sharing educational, inspirational, and entertaining videos and articles about health, fitness, healing, and longevity.

Fueled by small-town values with a big vision for a better planet, Drew aims to inspire and motivate others to search deep within themselves to create prosperous, healthy, and enriching lifestyles. He truly believes that when you improve one life, you improve the world.

Drew and his team are committed to raising the vibration of the world we live in and leading the way for those ready and excited about improving their life and their health.

Where It All Began

Drew Canole has always had a knack for cultivating successful business endeavors and relationships, despite his rough beginnings. He refused to allow his “story” to define him. Instead, he chose to seek meaning in all of his experiences and use them for the betterment of those he came into contact with.

Through the process, it became apparent that he’d allowed his drive for success and focusing solely on others to stifle his purpose and his passion. Not to mention, his health.

It was a simple green juice from a friend on a particularly stressful afternoon at work (he used to be in finance!) that changed the game entirely.

While slumped over his computer with sleep on his mind, he was brought a bright green concoction that would forever change his path in life. And ultimately, transform his health and reignite his passion for helping others create the life of their dreams. This time, in a very different way…

Despite his hesitation to drink this funny looking juice, his friend was persistent and he agreed to chug it down. Surprisingly, he LOVED it! And what was even more incredible was the immediate energy he experienced on a cellular level from just one glass of fruits and veggies, juiced to perfection.

Time to Spread the Word

It was in that moment, 35 pounds overweight and constantly tired, that Drew decided it was time to make a change – a BIG change. It was time to radically transform his life in an effort to prove to himself and to others that regardless of where you’re at, transformation is possible. And it started with no longer accepting mediocrity. He wanted to live a meaningful, abundant, exciting life, more than he’d ever wanted anything. And with that, his journey began.

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Drew left the world of finance in Florida and moved to San Diego. He began juicing daily, eating clean and working out smarter. He started making YouTube videos to educate and inspire others on their own journeys. He researched everything he could get his hands on regarding health and made the decision to begin living his passion and purpose on a daily basis. He saw the impact that REAL, WHOLE foods had on his life and there was no way he was going to allow this information to stay quiet. He had to get the word out.

Drew was determined to change the world. And he continues to do so today.

Check out some of our incredible transformation clients… Give them a round of applause!

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More Than Juice

While Drew will tell you without a doubt, that juicing has been one of the most important factors in his personal transformation and that of the clients he’s worked with, as well as the millions watching his journey in his online community, there is more to it than a daily dose of vibrant, nutrient-dense greens. (But this should not be overlooked… drink up!)

Fueling your organs, cells and tissues with whole food nutrition – quality ingredients – and crowding out the garbage is a must.

Fueling your mind with healthy, positive thoughts that support your overall vision for your life is absolutely imperative.

Fueling your physical body with daily movement in a way that works best for your unique needs is, without a question, a total game-changer.

Fueling your spirit in a way that resonates with your personal beliefs and ideologies is crucial.

Before his juicing journey began, Drew used to spend hours in the gym without results. He was frustrated and at times, he wanted to give up. And although he knew that diet and lifestyle (including mental juicing) played a role, he was overwhelmed with information and didn’t know where to start. So he stuck to what he has been doing, which wasn’t working and it wasn’t until he had the epiphany that only HE could create the life he desired, that he took the steps necessary to change. And he never looked back.

This is something WE can ALL do! Something that every single person on the planet has the power to do. Including YOU reading this right now.

Now armed with the right tools for his body and the determination to succeed and inspire others, huge shifts began happening in all aspects of his life – mentally, physically and spiritually.

You can have this too!

Let's Get Started


Check out some of our incredible transformation clients…give them a round of applause!

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A note from Drew…

Hey, my friend.

Stop by and say HI and “like” or follow our daily information! I love hearing from you and spend time each day (even on weekends) reading your comments and messages, replying to as many as I possibly can. Don’t be offended if I don’t respond to you. I promise I am reading and greatly appreciate you all. Unfortunately, I only have 2 hands to type with (such a blessing though, seriously)… maybe with more green juice and veggies I’ll be able to grow a bionic arm and respond to more of your comments!

Never say never…

Thank you for believing in our mission and our movement. It’s because of your love and continued support that we are blessed to do the work that we believe we were put on this Earth to do each day, which is to help as many people as possible on their journey to lead a truly incredible life.

I am grateful and humbled knowing that the content we’re putting out into the world matters. If we can positively impact just one person, I know we’re on the right track. And it’s absolutely amazing to see that happening over and over again on a  daily basis. You inspire all of us at Fitlife.tv to be better and I want you to know how much you are valued.

Remember, we’re in this together.


Don’t Miss Out

Be sure to check out our website for videos and blog posts on a wide range of health topics. And if you’re not seeing something you’d like to know more about, leave a comment on my Facebook page and we’ll add it to our growing list (assuming it’s congruent with our mission and audience).

If you’re new to juicing and don’t have a juicer or are someone who tends to lead a super busy life, we’ve got you covered!

Check out our Superfood Greens Powder, Organifi to get your daily dose of phytonutrients and superfoods in just 1 scoop each day!

Decide. Commit. Take Action.

If you have a passion for educating others on health and LOVE writing, fill out this brief application and our Editorial Director, Sheree Trask will be in touch. Help change the world with your words, passion and knowledge.

Together we CAN change the world! And that includes you, my friend.

What Our Clients Say*

Glenn was in an accident with a hockey puck that made it so his mouth had to be wired shut! While he was going through recovery he found that Organifi Protein sustained him in a healthy way where he was able to maintain his muscle mass while still be able to loose weight.

-Tragedy Turns to Opportunity, Weightloss and Holistic Health

Glenn was in an accident with a hockey puck that made it so his mouth had to be wired shut! While he was going through recovery he found that Organifi Protein sustained him in a healthy way where he was able to maintain his muscle mass while still be able to loose weight.

-Tragedy Turns to Opportunity, Weightloss and Holistic Health
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*Results may vary by individual

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