A Super Simple Technique To Overcome Food Cravings – THAT WORKS!


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By Fabrice Joseph

Are you trying to lose weight, but can’t seem to stop yourself from pulling that Mars bar out of your draw?

Mars bar or not, the bottom line is that you are bombarded by numerous temptations both sweet and savory that get in the way of you achieving optimum health and fitness.

This is a problem for many people. In fact, a good number of my clients report that they have unhealthy cravings that frequently sabotage their health and fitness goals.

I personally have the sweetest tooth ever – I am attracted to chocolate, ice cream, sweets… most all goodies. Sure, I may get a high off of them temporarily, but nothing about them help me get that 6-pack summer look I want all year long and ultimately, all this sugar is detrimental to your teeth and general health – which is SO not worth it in the long run.

You may have tried to resist these temptations in the past and I am assuming it has not been really successful since you are reading this article. Well, I have some bad news and some good news for you…

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The bad news is, trying to resist a craving is actually the WORST thing you can do. Resisting will only make your body want what it’s craving even more. It’s counterproductive, not very effective and only creates additional stress – which then repeats the vicious cycle.

The good news is that there is a much BETTER way to move through a craving without feeling like you are missing out big time!

The Neuroscience Behind The Technique

What fires together, wires together! This is a very common observation in neuroscience – when two stimulus fire at the same time, they associate. For instance, just imagining a tasty food makes you salivate, or listening to a romantic song may send you into happiness or grief. Your brain loves connecting and associating things, this is how it learns and creates automatic processes.

The technique that I will be sharing with you uses the same mechanism to overcome a craving by basically changing the association that you have with particular food.

The Technique

Step 1: Discover Your Core Intention

First, ask yourself: “What is my intention for satisfying this craving?” Is your sweet tooth acting up? Are you needing a salty fix? Are you trying to chase stress away?  

Then ask yourself: “How else can I satisfy the same intention? Is there a healthier alternative handy? What else can I do to feel good?”

If it’s your sweet tooth, maybe try consuming some fruit or a naturally sweetened beverage. Add some pink Himalayan sea salt to your next meal to get your salt fix. Find an alternative method to reduce stress without food, such as meditation or a brisk walk.

Before eliminating something, it’s best to find something else to replace the vacuum that it leaves, rather than letting the empty need fester.

Step 2: Elicit The “Love Food”

Close your eyes and imagine the food that you crave.

Next, imagine yourself appreciating it. Chew on it, take in the flavor. If it is a drink, imagine the sensation of the drink as it reaches your taste buds.

Make the experience rich, as if you are actually consuming that food. You can only do your best here, so don’t stress.

Step 3: Break State

Open your eyes and take 3 deep breaths.

Step 3: Select A Disgusting Food

Now, this is where you decide how you would like to define your relationship with that food you just imagined. Do you want to hate it and get rid of it completely? Or do you just want to reduce your addiction to this food?

Depending on the answer, pick a food that you dislike. If you want to hate the food, pick a food that you find absolutely disgusting. If you can’t think of anything, then imagine putting the grossest thing in your mouth, such as dog poop or maggots! Yuk! I know, super gross territory here, hang in there.

Step 4: The Collapse

Now imagine eating the craving food wrapped with the dog poop and maggots – or whatever food/thing you chose – enough so that it makes you want to throw up.

Really enhance this experience. Imagine yourself do it and make it as vivid as you can. This part may be uncomfortable, but it’s a crucial part of this technique – make sure you don’t hold back – really play full out here!

Step 5: Strengthen The New Association

Repeat this exercise until the craving has reduced to the desired level or until the desire is completely gone.

Warning! This is not some quick fix. You need to do the work by applying the technique and repeating it. Make a commitment to use this technique for at least a week, then after that, you can re-evaluate; choose to continue or discontinue.

It’s true that some people might get instantaneous results (this is not uncommon), but don’t bet your life savings on it. Be prepared to make this technique a regular practice until it is no longer needed.

Over To You!

Go ahead and give this technique a try the next time you have a craving and let me know your results! If you have any questions, feel free to leave a note for me in the comments below and we’ll get in touch.

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Fabrice Joseph
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Fabrice Joseph

Certified Master Hypnotherapist and NLP Practitioner at Fabrice Joseph Hypnotherapy
Fabrice Joseph is a Certified Master Hypnotherapist and NLP Practitioner. He has been the student of world-renowned experts in the field of Behavioural Change and Human Potential, thereby integrating multiple powerful methodologies in his coaching practice.

Fabrice’s mission is simple – to help people overcome their limiting thought patterns so that they can live their life to its fullest.
Fabrice Joseph
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What Our Clients Say*

Glenn was in an accident with a hockey puck that made it so his mouth had to be wired shut! While he was going through recovery he found that Organifi Protein sustained him in a healthy way where he was able to maintain his muscle mass while still be able to loose weight.

-Tragedy Turns to Opportunity, Weightloss and Holistic Health

Glenn was in an accident with a hockey puck that made it so his mouth had to be wired shut! While he was going through recovery he found that Organifi Protein sustained him in a healthy way where he was able to maintain his muscle mass while still be able to loose weight.

-Tragedy Turns to Opportunity, Weightloss and Holistic Health
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